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Sport and movement, filmed by Chalo Films

FILM / PHOTOGRAPHY / CREATIVE DIRECTION

Creative studio for
sports & culture.

Based in Mexico. Working worldwide.

Explore our work
BUILT AROUND HUMAN STORIES.SCROLL TO EXPLORE
01 — THE WAY WE SEE IT

Sport is the setting.
The story is human.

We follow the energy, the people and the moments in between. Then we turn them into films, photographs and campaigns that move people.

Meet the studio
02 — SELECTED PROJECTS

Selected work.

04 SELECTED STORIES
All projects
Chalo Films photograph from Run the Culture — PYNRS / BROOKS
PYNRS / BROOKS / FILM

Run the Culture

A documentary filmed across Seattle, Chicago and New York, following the people and communities shaping running culture.

WHAT WE DIDDocumentary cinematography / Photography
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PYNRS / BROOKS — project photograph 1PYNRS / BROOKS — project photograph 2PYNRS / BROOKS — project photograph 3PYNRS / BROOKS — project photograph 4PYNRS / BROOKS — project photograph 5PYNRS / BROOKS — project photograph 6PYNRS / BROOKS — project photograph 7
Chalo Films photograph from Chicago Marathon week — SALOMON / MAGGIE MONTOYA
SALOMON / MAGGIE MONTOYA / LIVE STORY

Chicago Marathon week

Photography for Salomon around the Chicago Marathon: in-store community moments and coverage of elite athlete Maggie Montoya on race day.

WHAT WE DIDRetail event photography / Elite athlete coverage
Explore the full project
SALOMON / MAGGIE MONTOYA — project photograph 1SALOMON / MAGGIE MONTOYA — project photograph 2SALOMON / MAGGIE MONTOYA — project photograph 3SALOMON / MAGGIE MONTOYA — project photograph 4SALOMON / MAGGIE MONTOYA — project photograph 5SALOMON / MAGGIE MONTOYA — project photograph 6SALOMON / MAGGIE MONTOYA — project photograph 7
Project Athena at The Speed Project — photograph by Ivan Calderon
ADIDAS / THE SPEED PROJECT / LIVE STORY

Across the desert

For adidas at The Speed Project, Chalo Films developed the creative proposal, managed logistics and staffing, and selected the women who made up the running team.

WHAT WE DIDCreative proposal / Logistics / Staffing / Runner selection
PHOTOGRAPHYIvan Calderon — project crew
Explore the full projectWatch project on Instagram
ADIDAS / THE SPEED PROJECT — project photograph 1ADIDAS / THE SPEED PROJECT — project photograph 2ADIDAS / THE SPEED PROJECT — project photograph 3ADIDAS / THE SPEED PROJECT — project photograph 4ADIDAS / THE SPEED PROJECT — project photograph 5ADIDAS / THE SPEED PROJECT — project photograph 6ADIDAS / THE SPEED PROJECT — project photograph 7
Chalo Films photograph from A solo run across Atacama — ROB PEREZ / THE SPEED PROJECT
ROB PEREZ / THE SPEED PROJECT / LIVE STORY

A solo run across Atacama

A solo run across the Atacama Desert with Rob Perez. Photography and film from inside the journey.

WHAT WE DIDCreative proposal / Photography / Real-time video
Explore the full projectWatch project on Instagram
ROB PEREZ / THE SPEED PROJECT — project photograph 1ROB PEREZ / THE SPEED PROJECT — project photograph 2ROB PEREZ / THE SPEED PROJECT — project photograph 3ROB PEREZ / THE SPEED PROJECT — project photograph 4ROB PEREZ / THE SPEED PROJECT — project photograph 5ROB PEREZ / THE SPEED PROJECT — project photograph 6ROB PEREZ / THE SPEED PROJECT — project photograph 7
Chalo Films photograph from LA / Las Vegas — OMIUS / THE SPEED PROJECT
OMIUS / THE SPEED PROJECT / LIVE STORY

LA / Las Vegas

Following OMIUS from Los Angeles to Las Vegas at The Speed Project, with photography, film and a story from the road.

WHAT WE DIDCreative concept / Photography / Real-time video
Explore the full projectWatch project on Instagram
OMIUS / THE SPEED PROJECT — project photograph 1OMIUS / THE SPEED PROJECT — project photograph 2OMIUS / THE SPEED PROJECT — project photograph 3OMIUS / THE SPEED PROJECT — project photograph 4OMIUS / THE SPEED PROJECT — project photograph 5OMIUS / THE SPEED PROJECT — project photograph 6OMIUS / THE SPEED PROJECT — project photograph 7OMIUS / THE SPEED PROJECT — project photograph 8
Chalo Films photograph from Run Your Way 1080 — NEW BALANCE / ECOH
NEW BALANCE / ECOH / LIVE STORY

Run Your Way 1080

An event created with ECOH for New Balance: a run through the city, followed by a party at Pink Rambo. Photography and film from the first miles to the last dance.

WHAT WE DIDEvent co-production with ECOH / Photography / Launch film
Explore the full projectWatch project on Instagram
NEW BALANCE / ECOH — project photograph 1NEW BALANCE / ECOH — project photograph 2NEW BALANCE / ECOH — project photograph 3NEW BALANCE / ECOH — project photograph 4NEW BALANCE / ECOH — project photograph 5NEW BALANCE / ECOH — project photograph 6NEW BALANCE / ECOH — project photograph 7
Chalo Films photograph from Made to move. Made to be seen. — INNOVASPORT
INNOVASPORT / CAMPAIGN

Made to move. Made to be seen.

Photography for Innovasport across running, everyday movement and life in the city. A selection of recent campaigns made for digital channels and in-store displays.

WHAT WE DIDCampaign photography / Digital & in-store imagery
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INNOVASPORT — project photograph 1INNOVASPORT — project photograph 2INNOVASPORT — project photograph 3INNOVASPORT — project photograph 4INNOVASPORT — project photograph 5INNOVASPORT — project photograph 6INNOVASPORT — project photograph 7INNOVASPORT — project photograph 8INNOVASPORT — project photograph 9INNOVASPORT — project photograph 10INNOVASPORT — project photograph 11
Chalo Films photograph from After Dark Tour — NIKE / AFTER DARK TOUR
NIKE / AFTER DARK TOUR / LIVE STORY

After Dark Tour

Film, interviews and race-night photography around After Dark Tour. The stories before the start, and the energy when the city begins to run.

WHAT WE DIDFilm / Interviews / Race photography
Explore the full projectWatch project on Instagram
Chalo Films photograph from Azura launch — SAUCONY
SAUCONY / LIVE STORY

Azura launch

Launch coverage for Saucony Azura in Mexico, photographing the shoe, the runners and the moments around the event.

WHAT WE DIDLaunch photography / Event coverage
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SAUCONY — project photograph 1SAUCONY — project photograph 2SAUCONY — project photograph 3SAUCONY — project photograph 4SAUCONY — project photograph 5SAUCONY — project photograph 6SAUCONY — project photograph 7
Chalo Films photograph from A season, in motion — SER / SALVEMOS EL RUNNING
SER / SALVEMOS EL RUNNING / LIVE STORY

A season, in motion

Our ongoing initiative for professional Mexican runners. Photography and film that stay with the athletes through training, competition and the moments between.

WHAT WE DIDAthlete storytelling / Photography / Film
Explore the full project
SER / SALVEMOS EL RUNNING — project photograph 1SER / SALVEMOS EL RUNNING — project photograph 2SER / SALVEMOS EL RUNNING — project photograph 3SER / SALVEMOS EL RUNNING — project photograph 4SER / SALVEMOS EL RUNNING — project photograph 5SER / SALVEMOS EL RUNNING — project photograph 6SER / SALVEMOS EL RUNNING — project photograph 7
Chalo Films photograph from Fuel in the frame — MAURTEN / SER
MAURTEN / SER / CAMPAIGN

Fuel in the frame

A photographic session with SER for Maurten, built around the athletes and the products they use.

WHAT WE DIDAthlete & product photography
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MAURTEN / SER — project photograph 1MAURTEN / SER — project photograph 2MAURTEN / SER — project photograph 3
Chalo Films photograph from On track in Monterrey — XADES
XADES / CAMPAIGN

On track in Monterrey

A track session in Monterrey with María Emilia and Diego, photographed for Xades. Athletes, movement and the mountain backdrop.

WHAT WE DIDAthlete & brand photography
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XADES — project photograph 1XADES — project photograph 2XADES — project photograph 3XADES — project photograph 4XADES — project photograph 5XADES — project photograph 6XADES — project photograph 7
Chalo Films photograph from Athletes, on set — ATLESIA
ATLESIA / CAMPAIGN

Athletes, on set

A photographic session for Atlesia, bringing athletes and sports nutrition into the frame.

WHAT WE DIDAthlete & product photography
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ATLESIA — project photograph 1ATLESIA — project photograph 2ATLESIA — project photograph 3ATLESIA — project photograph 4ATLESIA — project photograph 5ATLESIA — project photograph 6ATLESIA — project photograph 7
Media CDMX cultural programme identity displayed at Casa Chante
CHALO FILMS / CASA CHANTE / LIVE STORY

Media CDMX

A cultural programme by Chalo Films around the Mexico City Half Marathon, hosted at Casa Chante. Running, conversations and community across the week.

WHAT WE DIDCreative concept / Event production / Community programming
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CHALO FILMS / CASA CHANTE — project photograph 1CHALO FILMS / CASA CHANTE — project photograph 2CHALO FILMS / CASA CHANTE — project photograph 3CHALO FILMS / CASA CHANTE — project photograph 4
The 42DF crew together at a track session before the Mexico City Marathon
CHALO FILMS / MEXICO CITY MARATHON WEEK / LIVE STORY

42DF

Chalo Films’ programme around the Mexico City Marathon. Tus Hijos Vuelan, track sessions and city runs brought different crews and communities together across the week.

WHAT WE DIDCreative concept / Event production / Community programming
Explore the full project
CHALO FILMS / MEXICO CITY MARATHON WEEK — project photograph 1CHALO FILMS / MEXICO CITY MARATHON WEEK — project photograph 2CHALO FILMS / MEXICO CITY MARATHON WEEK — project photograph 3
Chalo Films photograph from Inside the game — CAPITANES CDMX
CAPITANES CDMX / LIVE STORY

Inside the game

From the bench to the court. A photographic story with Capitanes CDMX, focused on the players and the moments around the game.

WHAT WE DIDSports photography
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CAPITANES CDMX — project photograph 1
Chalo Films photograph from The joy of sport — INNOVASPORT
INNOVASPORT / CAMPAIGN

The joy of sport

A complete production for Innovasport’s campaign celebrating the joy of sport.

WHAT WE DIDPre-production / Film production / Post-production
Explore the full projectWatch project on Instagram
Chalo Films photograph from Mexico Drop — ATLAS COLLECTIF
ATLAS COLLECTIF / CAMPAIGN

Mexico Drop

A photo and film campaign for Atlas Collectif’s Mexico drop, bringing the collection into the city.

WHAT WE DIDCreative production / Photography / Film
Explore the full projectWatch project on Instagram
ATLAS COLLECTIF — project photograph 1ATLAS COLLECTIF — project photograph 2ATLAS COLLECTIF — project photograph 3ATLAS COLLECTIF — project photograph 4ATLAS COLLECTIF — project photograph 5ATLAS COLLECTIF — project photograph 6
RUNNING / ON THE ROAD

Same culture.
Different time zones.

Marathons, training sessions and crews. We follow the people who keep running moving, wherever the next story takes us.

BerlinChicagoBostonNew YorkLos Angeles
SELECTED CLIENTS & COLLABORATORSSPORT / CULTURE / COMMUNITY
Nike
Saucony
On
Metta Running House
Electrolit
New Balance
Xades
Atlesia
Maurten
Salomon
PYNRS
Brooks
adidas
innovasport
Omius
ATLAS COLLECTIF
THE STUDIO / FOUR YEARS IN

Good ideas
don’t clock in.

Chalo, founder of Chalo FilmsCHALO / FOUNDER

Independent minds.
A shared point of view.

Chalo Films was founded four years ago to make stories around sport and culture. Based in Mexico, we work across the country and internationally, bringing together the right creative people for every project: independent collaborators, a competitive spirit and the freedom to make something worth watching.

Different credits on every brief. The same care in every frame.

ChaloFOUNDER
Lionel RichieCEO
01

Creative direction

Concept. Narrative. A point of view.

02

Film & photography

Production. Cinematography. Post.

03

Live storytelling

On the ground. As it happens.

Got a good one?
SER / SALVEMOS EL RUNNING

Talent deserves
an audience.

A full season of sport deserves more than a race-day post.

SER supports professional Mexican runners with consistent storytelling, visibility and connections to brands ready to support their careers. Chalo Films produces the photography and film that follow the work throughout a season.

Meet Salvemos el Running
SER athletes — preparation, competition and communitySER / A SEASON IN MOTION
RACE DAY / PHOTO ARCHIVE

Find your race.

YOU DID THE RUNNING. HERE ARE THE RECEIPTS.
RACE DAY

ADT EYE

 2026 / CDMX

Maratón CDMX — Cuatro Veces 42

 2026

LAM 2026

 RACE DAY / New York

NYC Marathon

 2025 / Chicago

Chicago Marathon — Maggie Montoya

 RACE DAY / Chicago

Chicago Marathon

 RACE DAY / New York

Milla Urbana NB NYC

 2025

Campeonato Nacional 2025

 RACE DAY

30K Split

 2025 / CDMX

Medio Maratón CDMX

 RACE DAY / Boston

Boston Marathon

 RACE DAY

Split 9K

 2024 / Chicago

Chicago Marathon

 RACE DAY

The Al Capone Ekiden

 2024 / Berlin

Berlin Marathon

 2024 / CDMX

Maratón Ciudad de México

 2024

30K Adidas

 RACE DAY

30K Adidas Split

 2024

Skyline Split 9K

 RACE DAY

SAV Nike — Race

 2023 / Guadalajara

GDL 42K

 2023

21K ESPN by David

 2023 / CDMX

Maratón CDMX

 2023 / CDMX

Twilight 5000 CDMX II

 2023

Split 30K

 2023

Mile High Mile

 2023 / CDMX

21K CDMX

 2023

Twilight 5000

 2023 / CDMX

Medio Maratón Día del Padre

 2023 / Los Angeles

L.A. Marathon

 2023 / Guadalajara

Clique 21K GDL

 2022

Twilight 5000
FIELD NOTES / EL SEMANARIO

Journal.

Stories from the road, the work and the culture around running.

All stories
EL SEMANARIO / IN YOUR INBOX

El
Semanario.

Running, culture and everything that happens around them.

Read El Semanario
FRIENDS / PLACES / EVERYTHING BETWEEN

Good company.

Some running. Some wandering. Mostly good company.

Two friends laughing together at a football watch party
A mountain ridge opening beneath a blue sky
A runner smiling beside the track at sunset
Running shoes reflected in a rain-soaked track
A runner enjoying the morning sunlight in Boulder
A smiling runner in the Atacama Desert
A candid moment layered with warm motion blur
Women running together through the city
Friends following a sunlit trail in Boulder
Two runners sharing a coastal road at sunrise
Friends heading out together on a trail
A runner celebrating a Twilight 5000 finish
The running crew together beside the track at night
Two runners sharing a night run
A portrait beside the track after dark
Two runners following a coastal road at dawn
A conversation between a young football player and a coach
Two runners in motion on a rainy track
Football players entering a stadium beside a line of fireworks
Two friends together at a football watch party
Golden evening light across Kezar Stadium
A group of friends photographed through a fisheye lens
A crowded celebration with friends
A quiet portrait between races at the track
Friends gathered together after a run
Friends resting and stretching together on the track infield
A runner balancing on their hands with race medals nearby
The last sunlight over a wooded trail
A hiker looking out across the mountains
A runner warming up under the track lights
Runners warming up together under the stadium lights
A runner holding a flare after a night race
City life seen through a reflective window
A busy evening street filled with people
Two friends laughing together at a football watch party A mountain ridge opening beneath a blue sky A runner smiling beside the track at sunset Running shoes reflected in a rain-soaked track A runner enjoying the morning sunlight in Boulder A smiling runner in the Atacama Desert A candid moment layered with warm motion blur Women running together through the city Friends following a sunlit trail in Boulder Two runners sharing a coastal road at sunrise Friends heading out together on a trail A runner celebrating a Twilight 5000 finish The running crew together beside the track at night Two runners sharing a night run A portrait beside the track after dark Two runners following a coastal road at dawn A conversation between a young football player and a coach Two runners in motion on a rainy track Football players entering a stadium beside a line of fireworks Two friends together at a football watch party Golden evening light across Kezar Stadium A group of friends photographed through a fisheye lens A crowded celebration with friends A quiet portrait between races at the track Friends gathered together after a run Friends resting and stretching together on the track infield A runner balancing on their hands with race medals nearby The last sunlight over a wooded trail A hiker looking out across the mountains A runner warming up under the track lights Runners warming up together under the stadium lights A runner holding a flare after a night race City life seen through a reflective window A busy evening street filled with people